As consumer demand for healthy drinking water continues to rise, the water purifier market is undergoing significant changes and developments. In particular, the trends of high-end and smart water purifiers are standing out in 2024.

The Rise of High-End Water Purification Products

High-flow, first-level water-efficient under-sink RO water purifiers have seen a significant increase in market share in both low-end and high-end segments. These products have gained popularity due to their efficient water treatment capabilities and energy-saving features, becoming a key force in the market. Additionally, dual-outlet and instant heating functions have further driven growth in the high-end market. These multifunctional, high-performance water purifiers not only meet consumer demands for high-quality drinking water but also enhance their user experience.

Built-in direct drinking machines, as representatives of high-end water purification products, are demonstrating strong market appeal. With their aesthetically pleasing design and easy installation, they seamlessly integrate into modern kitchens, becoming the preferred choice for consumers seeking a high-quality lifestyle. These built-in machines provide the convenience of instant drinking while ensuring water purity through advanced filtration technologies, significantly improving the quality of life for users.

Rapid Adoption of Smart Technologies

In the mid-to-high-end water purifier market, the penetration of smartphone apps has increased significantly. The integration of smart features allows users to monitor the operating status of their water purifiers in real time, adjust settings remotely, and receive reminders for filter replacements through mobile apps. This smart experience not only simplifies operation but also adds considerable value to the products.

Challenges and Opportunities in the Market

Although high-end products and smart trends are driving the development of the water purifier market, there are still challenges to be addressed. In the first half of 2024, while lower-tier markets saw an increase in sales volume, revenue has decreased. Under-sink water purifiers remain the backbone of this category in these markets, and pipeline machines have contributed to rapid growth. However, the market contribution of products launched in the past two years has declined, reflecting the intense competition and diverse consumer demands.

——————————————————————————————————————–

The water purifier market is rapidly evolving towards high-end and smart solutions. The rise of high-flow, first-level water-efficient under-sink RO water purifiers, built-in direct drinking machines, and the widespread adoption of smart features like mobile apps are reshaping consumer choices and the market landscape. Although challenges remain, it is clear that the competition in the water purifier market will become fiercer, and brands that can offer high-quality, smart solutions are likely to gain a competitive edge.